Ideoeyesopen.com is about casting a wide net to find inspirational experiences in the unlikeliest of places—the things we do and see everyday. It is the digital compadre to the IDEO Eyes Open series of experiential guidebooks, now available through Chronicle Books.
Great inspiration comes from getting out there in the thick of it. And the more people who are out there looking, the more likely we are to find really interesting experiences that resonate with emerging themes in our lives, in our communities, and in our world.
Each month on the site, ideas for exploration (and the hosts who will introduce them) will change. Experiences will be drawn from a diverse group of IDEO teams, special guests, and you. We urge you to go forward, with eyes open.
Great inspiration comes from getting out there in the thick of it. And the more people who are out there looking, the more likely we are to find really interesting experiences that resonate with emerging themes in our lives, in our communities, and in our world.
Each month on the site, ideas for exploration (and the hosts who will introduce them) will change. Experiences will be drawn from a diverse group of IDEO teams, special guests, and you. We urge you to go forward, with eyes open.
Beginnings
Hosted by: Fred Dust, IDEO
Special Guest Host: Michelle Dougherty, Imaginary Forces
For good reasons we’re in love with beginnings. What’s more exciting than the first few weeks of a love affair? Or the first few nights in a new home? The experiences that go hand in hand with beginnings—buying school supplies, opening night performances, or even sunrises—fill us with hope, excitement and inspiration. A great beginning can set the tone for your whole day, your relationship, your life path. Conversely, a bad beginning doesn’t usually bode well and can set a tone all its own. In life, when things go awry, we start over. Stores and restaurants that get off to a rocky start often “re-open" to get back on track. Thriving (and not so thriving) businesses have taken wing on the idea of starting out on the right path: Starbucks used beginnings to revolutionize the coffee industry, while Cereality tried packaging cereal-to-go for time-crunched tweens and suits on the run.
With ‘beginnings’ as a springboard, we asked the IDEO community to share experiences that embodied everything from what jumpstarts our caffeinated culture, to kids starting off on the right path at school. We also asked a special guest from Imaginary Forces, a firm that built its reputation on creating opening sequences for Hollywood’s most influential films, to find a physical experience that embodies the best of what she’s learned from the first moments of a film. As for me, I am particularly interested in the experiences that use the idea of beginning to sustain and maintain action. In fact, my submission is something that we found while researching Eyes Open: New York—an experience that is designed to begin over and over and over again.
Special Guest Host: Michelle Dougherty, Imaginary Forces
For good reasons we’re in love with beginnings. What’s more exciting than the first few weeks of a love affair? Or the first few nights in a new home? The experiences that go hand in hand with beginnings—buying school supplies, opening night performances, or even sunrises—fill us with hope, excitement and inspiration. A great beginning can set the tone for your whole day, your relationship, your life path. Conversely, a bad beginning doesn’t usually bode well and can set a tone all its own. In life, when things go awry, we start over. Stores and restaurants that get off to a rocky start often “re-open" to get back on track. Thriving (and not so thriving) businesses have taken wing on the idea of starting out on the right path: Starbucks used beginnings to revolutionize the coffee industry, while Cereality tried packaging cereal-to-go for time-crunched tweens and suits on the run.
With ‘beginnings’ as a springboard, we asked the IDEO community to share experiences that embodied everything from what jumpstarts our caffeinated culture, to kids starting off on the right path at school. We also asked a special guest from Imaginary Forces, a firm that built its reputation on creating opening sequences for Hollywood’s most influential films, to find a physical experience that embodies the best of what she’s learned from the first moments of a film. As for me, I am particularly interested in the experiences that use the idea of beginning to sustain and maintain action. In fact, my submission is something that we found while researching Eyes Open: New York—an experience that is designed to begin over and over and over again.
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Next Month's Topic & Assignment:
Aging
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