Ideoeyesopen.com is about casting a wide net to find inspirational experiences in the unlikeliest of places—the things we do and see everyday. It is the digital compadre to the IDEO Eyes Open series of experiential guidebooks, now available through Chronicle Books.
IDEO believes that forward-thinking design and innovation comes from a combination of insight and inspiration, and that the greatest ideas mean very little if you can’t experience them firsthand. EyesOpen guides and tours are ongoing projects that aim to draw inspiration from culture and communities and the experiences they create, while the EyesOpen website seeks to explore emergent ideas by tying them to concrete experience. For more about IDEO, the process we use, and the clients we work with, please visit IDEO.COM
Eyes Open guides shift the attention of the traveler and everyday observer away from sightseeing toward looking—really looking—at their surroundings. This series is an intimate exploration (starting with London and New York) that celebrates finding inspiration at every turn. These guide books step away from the proverbial sense of "place" toward experience, reminding us all to keep our eyes open in the world to gain a better sense of how we fit in.
The books are available online at Amazon.com and Barnes & Noble.
IDEO frequently leads clients on in the field explorations as part of projects or as independent events. Clients from corporate (Pepsi and Procter and Gamble) to community based (The New School and The Community Builders) have gone in the field with IDEO to draw inspiration from the world at large. Eyes Open Events and tours are custom designed for the needs of the client or group and can be tailor made for a certain city or specific topic. Events have been organized for 1 day for 100 people, or 3 or 4 people for 3 or 4 hours. For more information please contact .
Inspiration comes in many forms. Experiences are one of our favorites. We spend a lot of time reflecting upon the interesting things we experience out in the world and are often asked to share our methods. This site is a forum for doing just that—sharing fresh experiences that are happening now, in the moment—as well as an opportunity to learn from others. It is a cross between cool hunting and cool thinking. And you are invited to join in on the fun. An eclectic combination of IDEO hosts, guest hosts, and creative and curious folks like yourselves provide the content. That's when the fun begins.
Eyes Open guides shift the attention of the traveler and everyday observer away from sightseeing toward looking—really looking—at their surroundings. This series is an intimate exploration (starting with London and New York) that celebrates finding inspiration at every turn. These guide books step away from the proverbial sense of "place" toward experience, reminding us all to keep our eyes open in the world to gain a better sense of how we fit in.
The books are available online at Amazon.com and Barnes & Noble.
IDEO frequently leads clients on in the field explorations as part of projects or as independent events. Clients from corporate (Pepsi and Procter and Gamble) to community based (The New School and The Community Builders) have gone in the field with IDEO to draw inspiration from the world at large. Eyes Open Events and tours are custom designed for the needs of the client or group and can be tailor made for a certain city or specific topic. Events have been organized for 1 day for 100 people, or 3 or 4 people for 3 or 4 hours. For more information please contact .
Inspiration comes in many forms. Experiences are one of our favorites. We spend a lot of time reflecting upon the interesting things we experience out in the world and are often asked to share our methods. This site is a forum for doing just that—sharing fresh experiences that are happening now, in the moment—as well as an opportunity to learn from others. It is a cross between cool hunting and cool thinking. And you are invited to join in on the fun. An eclectic combination of IDEO hosts, guest hosts, and creative and curious folks like yourselves provide the content. That's when the fun begins.
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