Ideo
A field guide for the curious
Ideoeyesopen.com is about casting a wide net to find inspirational experiences in the unlikeliest of places—the things we do and see everyday. It is the digital compadre to the IDEO Eyes Open series of experiential guidebooks, now available through Chronicle Books.
Ideo
Results for: london
Train Station | London
Topic: Routines
By Ingrid Baron, IDEO
The routine of morning coffee is nearly universal. For me, it was a habit that I long took for granted. But when I moved from the city to the country, my life ¬– all my former routines – became disrupted.…

Next Month's Topic & Assignment:

Refresh

Refresh
Such far-reaching issues as obesity, sustainability, and consumption have us all thinking about where we are heading as a global community. We are at a critical point in time as we establish collective practices for our future. Believing that social change is the collective outcome of millions of individual behavior changes over time, we felt this was a good time to explore individual pattern making and pattern breaking. In this exploration, we hope to further understand how personally inspiring experiences alter our hard-wired behaviors.

This month we’ll look to the world for examples of experiences that provided the inspiration necessary to shift an individual's existing pattern structure. We're talking about things—people, experiences, environments, and services—that motivate us to change. Inspiration that has enough influence to not only affect behaviors today, but well into the future.

Bring anything to mind? We look forward to hearing from you!