Ideo
A field guide for the curious
Ideoeyesopen.com is about casting a wide net to find inspirational experiences in the unlikeliest of places—the things we do and see everyday. It is the digital compadre to the IDEO Eyes Open series of experiential guidebooks, now available through Chronicle Books.
Ideo
The Power of Experience
Vita Needle | Needham, MA
Jose Colucci, IDEO
The peephole in the foyer door of the 1920s dancehall and theatre is an apt architectural detail. During the prohibition years, one wouldn’t be allowed to join the crowd inside before undergoing peephole scrutiny. A few years later in 1932, the second story of the brick building that we’re touring in midtown Needham, MA changed occupants. On the same oak floors where people danced to the music of George Gershwin, Bessie Smith, and Al Johnson, Vita Needle, a newly founded company, started making needles and steel tubing specialties. And so it has done for more than 75 years.

Vita Needle is a family business. Frederick Hartman, whose great grandfather started the company during the Great Depression, is the fourth owner. If his son, who designed Vita Needle’s website, takes over he will be the fifth Hartman to head the company.

About 95% of Vita Needle’s employees are senior citizens working part-time. It hasn’t always been like that. A decade or so ago, Frederick Hartman turned hiring seniors into a competitive advantage. Seniors, says Rob, our courteous factory guide, are loyal, have great work ethic, and adapt well to simple technology. Younger workers may work faster but they don’t have the patience, attention to detail, or motivation of older workers.

On her workstation, Rosa Finnegan marks gauge numbers on injection needles. Rosa is 96-years-old. No, this is not a typo. She is four years short of one hundred. With pride, Rosa shows us how she operates the stamping press. One would expect her likeable, grandmotherly figure to be more comfortable in front of a sewing machine. Rosa has been with the company for 12 years and learned her skills on the job. Rob, quoting Fred Hartman, said, “If you can make it up those 19 steps (the plant is on the second floor of the building) there is a job waiting for you here.” Taking advantage of the flexible hours offered, Rosa arrives daily at 6AM and leaves at 2PM. Vita Needle factors the flexible schedules and reduced speed of its workers into its lead times. They compete on the quality and cost of their products rather than on speed and quantity.

With a permanent “Hiring” sign on the door, Vita Needle has never had a layoff. Since Vita Needle found a niche in stainless tubing specialties, after reusable hypodermic needles were banned, the business has thrived. A sense of pride and camaraderie is evident throughout the company. These members of the Greatest Generation call themselves “old people”; they are beyond the contemporary need for politically correct euphemisms. Howard, a 74-year-old mechanical engineer teases Rosa when she eats a banana. Joe, the company’s inventor, shows us a fixture he built to create minuscule custom stainless tubing parts. Ann, who inspects and packages needles to specific client requirements, joined Vita Needle 30 years ago. She wants to make sure she looks right when I take her photo.

Employees are eager to show us how they cut, sharpen, and burnish each needle individually. That, says Rob, is the best quality control system there is. The seemingly chaotic layout at Vita Needle might reveal a lesson about making industrial environments more humane and creating workplaces that prompt social interactions otherwise lost in the quest for productivity at any cost.

As Mary, 83, the office secretary, greeted us on our way out, I thought the peephole in the door might give us a glimpse of the future. These days, with the first wave of Boomers approaching retirement, the press talks about how most Americans don’t have enough money for retirement and should work well into their 80s. There are many reasons to rethink traditional retirement. Personal finance is neither the only nor the best of them. By showing that employing seniors can be good business, this old factory in Needham might be pointing to the future of social contracts.
Jose Colucci José Colucci is a practice lead for IDEO’s Health group in Boston. A native of Brazil and a citizen of Canada, José has training and experience in both Mechanical Engineering and Industrial Design. His interest in social trends and design for the aging population is purely altruistic: during a recent class reunion, he realized that all of his high school friends are getting old. He wants to help them. His photo represents two views of himself: how he looks to the camera lens (foreground), and how he looks to himself (background), which, coincidently, is how he looked many years ago. How many, he won’t tell.
Related Stories and Assignments
Next Month's Topic & Assignment:

Routines

Routines
We all have routines, some that we’re aware of and others that elude recognition. Regardless of their type, routines help us maintain a rhythm, or a structure, in our day. Because routines are, in a sense, omnipresent, we rarely focus on them, much like other everyday elements that shape our lives—a good pen, a favorite purse, a preferred tea. Routines become fascinating when you start to recognize other people’s patterns, or you recognize when yours has been disrupted. The latter is usually followed by a strange feeling that something might be missing, but you can't really put your finger on it, like a favorite song that’s suddenly missing a chord.

So, if we think about it, how might our experiences define our routines and impact our day-to-day rituals? What are the routines that change our daily mindset (cocktail bar or local gym) or change our lives (same experiences could apply)? How might one routine lead to another? How important is time and place in the following of a routine? How easily do we recognize when we’ve broken a routine, and how does it make us feel? Send in your submission with images and short text. And remember to consider, how did a particular act become something regular? Was it necessity, enjoyment, another person’s influence? Have fun thinking about the un-thought of!