Ideo
A field guide for the curious
Ideoeyesopen.com is about casting a wide net to find inspirational experiences in the unlikeliest of places—the things we do and see everyday. It is the digital compadre to the IDEO Eyes Open series of experiential guidebooks, now available through Chronicle Books.

Aging

Aging is a new phenomenon. Never in human history have we had as many elders living among us as we do now. This is cause for celebration: Aging is one of the measures of a society’s well-being. Aging also poses social and economic challenges and offers opportunities for system-wide change. The short essays included here explore aging in the US, in China, in Germany, and in Mexico. We hope these stories will inspire designers, architects, engineers, urban planners, and other visionaries to think innovatively about the aging experience. Sooner or later, aging will be relevant to us all.
Vita Needle | Needham, MA
By Jose Colucci, IDEO
Munich | Germany
Smalltown, USA
By Gretchen Addi, IDEO
Shanghai | China
By Jo Kewley, IDEO
Northwestern University Pool | Illinois
By Brynn Harrington, Northwestern University
Toluca | Mexico
By Kristan Taylor, Universidad Autonoma del Estado de Mexico
Officeland
By Taylor Davidson, Capital One Financial
Next Month's Topic & Assignment:

Refresh

Refresh
Such far-reaching issues as obesity, sustainability, and consumption have us all thinking about where we are heading as a global community. We are at a critical point in time as we establish collective practices for our future. Believing that social change is the collective outcome of millions of individual behavior changes over time, we felt this was a good time to explore individual pattern making and pattern breaking. In this exploration, we hope to further understand how personally inspiring experiences alter our hard-wired behaviors.

This month we’ll look to the world for examples of experiences that provided the inspiration necessary to shift an individual's existing pattern structure. We're talking about things—people, experiences, environments, and services—that motivate us to change. Inspiration that has enough influence to not only affect behaviors today, but well into the future.

Bring anything to mind? We look forward to hearing from you!